That's true in the world of politics and sports, and it follows on with a few caveats in the realm of automobiles. What Is, What Could Have Been, And What May Yet Be This video is posted below as well as a press release from Acura along with images of various ads we should start soon. More interestingly, the 2014 MDX, which went on sale this month, doesn't make an appearance in the 60-second spot until close to the end.
The first such video is entitled "Human Race," and it enunciates Acura's recent tagline highlight, the synergy between man and machine. Thanks to its bigger budget, we'll be seeing ads for the MDX pop up just about everywhere from television commercials, cinemas and billboards to videos focused on computers and mobile devices. It's also the brand's first cooperation with its new agency, Boston- and Los-Angeles-based Mullen Advertising. At $78 million, according to Advertising Age, the new "Made for Mankind" campaign that kicks off next month is exactly double what Acura spent on the 2013 RDX launch last year. Realizing that it must spend more marketing dollars to compete with the more established luxury automakers, Acura is preparing to launch its most expensive ad campaign ever for its redesigned 2014 MDX. 2014 Acura MDX ad campaign the most expensive in brand's history Mon, 16:59:00 EST
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